Friday, December 25, 1953 - Thursday, February 4, 1954 (6 Weeks)
Beneath the 12-Mile Reef
Starring Robert Wagner and Terry Moore
Directed by Robert D. Webb
A 20th Century-Fox Picture in CinemaScope, Technicolor and Stereophonic Sound
102 Minutes
"Toot, Whistle, Plunk and Boom" Directed by Ward Kimball and Charles A. Nichols / A Walt Disney Production in CinemaScope, Technicolor and Stereophinic Sound / An R-K-O Radio Pictures
Release
"Vesuvius Express" Directed by Otto Lang / A 20th Century-Fox CinemaScope Special #3, in Technicolor and Stereophonic Sound
Telephone: HO. 2-7509 / RE. 1-14111
General Admission:
Matinees: 83¢ plus tax before 12:30 PM
$1.04 plus tax before 5:00 PM
Nights and Sundays: $1.25 plus tax
Children: 50¢
Day and Date: Los Angeles Theatre, Downtown
Reported Gross "Beneath the 12-Mile Reef" @ 50¢ - $1.80
Week
Week Ending
Perfs.
Gross
1
Thursday, December 31, 1953
35
$27,500
2
Thursday, January 7, 1954
35
$15,000
3
Thursday, January 14, 1954
35
$9,950
4
Thursday, January 21, 1954
35
$8,100
5
Thursday, January 28, 1954
35
$7,250
6
Thursday, February 4, 1954
35
$7,000
Totals
42 Days
Daily Average: $1,781
--
--
6 Weeks
Average Performance: $356
210
$74,800
Source: Variety
Friday, February 5, 1954 - Thursday, March 4, 1954 (4 Weeks)
King of the Khyber Rifles
Starring Tyrone Power and Terry Moore
Directed by Henry King
A 20th Century-Fox Picture in CinemaScope, Technicolor and Stereophonic Sound
100 Minutes
"Finale from Symphony Number Four - Tschaikowsky" with Alfred Newman conducting the 20th Century-Fox Orchestra / A CinemaScope Special in Technicolor and Stereophonic Sound
"Dancers of the Deep" Produced by Edmund Reek / An underwater ballet / A 20th Century-Fox CinemaScope Special
in Technicolor and Stereophonic Sound
Doors Open 11:45 AM
Telephone HO. 2-7509 / RE. 1-14111
General Admission:
Matinees: 83¢ plus tax before 12:30 PM
$1.04 plus tax before 5:00 PM
Nights and Sundays: $1.25 plus tax
Children: 50¢
Friday, February 5, 1954 at 7:30 PM:
"The Famous Balmoral Highlanders in Person! Playing Scottish Tunes on Their Bagpipes and Drums!
Thursday, February 10, 1954:
"King of the Khyber Rifles" Day and Date: Fox Riverside Theatre, Riverside
Friday, February 26, 1954:
"King of the Khyber Rifles" Day and Date: Vogue Theatre, Oxnard
Reported Gross "King of the Khyber Rifles" @ 50¢ - $1.80
Week
Week Ending
Perfs.
Gross
1
Thursday, February 11, 1954
35
$21,000
2
Thursday, February 18, 1954
35
$14,100
3
Thursday, February 25, 1954
35
$12,400
4
Thursday, March 4, 1954
35
$8,500
Totals
28 Days
Daily Average: $2,000
--
--
4 Weeks
Average Performance: $400
140
$56,000
Source: Variety
Photo by Russ Eckerstrom
Friday, March 5, 1954 - Thursday, April 1, 1954 (4 Weeks)
Hell and High Water
Starring Richard Widmark and Bella Darvi
Directed by Samuel Fuller
A 20th Century-Fox Picture in CinemaScope, Technicolor / DeLuxe Color and Stereophonic Sound
113 Minutes
"Tournament of Roses" Narrated by Dan Dailey / Directed by Otto Lang / A 20th Century-Fox CinemaScope Special in Technicolor and Stereophonic Sound
"Polovetzian Dances from 'Prince Igor' " with Alfred Newman conducting the 20th Century-Fox Orchestra and Chorus / A 20th Century-Fox CinemaScope Special #5, in Technicolor and Stereophonic Sound
Door Open 11:45 AM
Telephone RE. 1-4111 / GHO. 2-7509
General Admission:
Matinees: 83¢ plus tax before 12:30 PM
$1.04 plus tax before 5:00 PM
Nights and Sundays: $1.25 plus tax
Children: 50¢
Wednesday, March 10, 1954:
"Hell and High Water" Day and Date: Fox West Coast Theatre, Long Beach
Reported Gross "Hell and High Water" @ 50¢ - $1.80
Week
Week Ending
Perfs.
Gross
1
Thursday, March 11, 1954
35
$19,300
2
Thursday, March 18, 1954
35
$11,900
3
Thursday, March 25, 1954
35
$11,200
4
Thursday, March 1, 1954
35
$8,700
Totals
28 Days
Daily Average: $1,825
--
--
4 Weeks
Average Performance: $365
140
$51,100
Source: Variety
World Premiere, Friday, April 2, 1954
Regular Engagement: Saturday, April 3, 1954 - Tuesday, May 4, 1954 (5 Weeks)
Prince Valiant
Starring James Mason and Janet Leigh
Directed by Henry Hathaway
A 20th Century-Fox Picture in CinemaScope, Technicolor / DeLuxe Color and Stereophonic Sound
100 Minutes
"Roger Wagner Chorale" with the Roger Wagner Choral / Directed by Otto Lang / A 20th Century-Fox CinemaScope Special in Technicolor and Stereophonic Sound
"New Horizons" - "A Thrilling View of Paris" /
Directed by by Marcel Ichac / A 20th Century-Fox CinemaScope Special in Technicolor and Stereophonic Sound
Stars attending the Premiere:
June Allison / Marge and Gower Champion / Jeff Chandler / Jeanne Crain / Tony Curtis / Bella Darvi / Nancy Davis / Mitzi Gaynor / Sterling Hayden / Gene Kelly / Janet Leigh / William Holden / Brenda Marshall / James Mason / Victor Mature / Victor McLaglen / Cameron Mitchell / Gene Nelson / Donald O'Connor / Debra Paget / Pilar Pallette / Jean Peters / Dick Powell / Vincent Price / Edmund Purdom / Ronald Reagan / Michael Rennie / Debbie Reynolds / Jane Russell / Ursula Thiess / Gene Tierney / Robert Wagner / John Wayne / Clifton Webb
Doors Open 9:30 AM Daily
Telephone H). 2-7509 / RE. 1-4111
Wednesday, April 21, 1954:
"Prince Valiant" Day and Date: Fox West Coast Theatre, Long Beach
Wednesday, April 28, 1954:
"Prince Valiant" Day and Date: Fox Pomona Theatre, Pomona Fox Riverside Theatre, Riverside Fox West Coast Theatre, Santa Ana
Reported Gross "Prince Valliant" @ 50¢ - $1.80
Week
Week Ending
Perfs.
Gross
1
Tuesday, April 6, 1954 (5 Days)
25
$25,400
2
Tuesday, April 13, 1954
42
$20,000
3
Tuesday, April 20, 1954
42
$15,000
4
Tuesday, April 27, 1954
42
$11,300
5
Tuesday, April 4, 1954
42
$6,000
Totals
33 Days
Daily Average: $2,369
--
--
5 Weeks
Average Performance: $404
193
$78,000
Source: Variety
Wednesday, May 5, 1954 - Tuesday, June 15, 1954 (6 Weeks)
River of No Return
Starring Robert Mitchum and Marilyn Monroe
Directed by Otto Preminger
A 20th Century-Fox Picture in CinemaScope, Technicolor and 4-Track High Fidelity Stereophonic Sound
91 Minutes
"The First Piano Quartette" Starring the First Piano Quartette / Directed by Otto Lang / A 20th Century-Fox CinemaScope Special # 10 in Technicolor and Stereophonic Sound
"The Man on the Flying Trapeze" Directed by Ted Pamelee / A UPA Production in Technicolor / A Columbia Pictures Release
Doors Open Daily 11:45 AM
Telephone HO. 2-7504 / RE. 1-4111
Wednesday, June 16, 1954 - Thursday, July 29, 1954 (6 Weeks)
Demetrius and the Gladiators
Starring Victor Mature and Susan Hayward
Directed by Delmer Daves
A 20th Century-Fox Picture in CinemaScope, Technicolor and Genuine 4-Track High Fidelity Stereophonic Sound
113 Minutes
Doors Open Daily 11:45 AM
Telephone HO. 2-7504 / RE. 1-4111
Wednesday, July 7, 1954:
"Demetrius and the Gladiators" Day and Date: Crest Theatre, Oceanside
Reported Gross "Demetrius and the Gladiators" @ 50¢ - $1.80
Week
Week Ending
Perfs.
Gross
1
Tuesday, June 22, 1954
35
$27,300
2
Tuesday, June 29, 1954
35
$20,900
3
Tuesday, July 6, 1954
35
$15,900
4
Tuesday, July 13, 1954
35
$12,800
5
Tuesday, July 20, 1954
35
$9,500
6
Thursday, July 29, 1954 (9 Days)
45
$10,000
Totals
44 Days
Daily Average: $2,190
--
--
6 Weeks
Average Performance: $438
220
$96,400
Source: Variety
Friday, July 30, 1954 - Tuesday, August 31, 1954 (5 Weeks)
Broken Lance
Starring Spencer Tracy and Robert Wagner
Directed by Edward Dmytryk
A 20th Century-Fox Picture in The New, Improved, CinemaScope, DeLuxe Color and Stereophonic Sound
96 Minutes
"Jet Carrier"
Directed by Otto Lang / A 20th Century-Fox CinemaScope Special # 9 in Technicolor and Stereophonic Sound
"Pigs is Pigs" Narrated by Gary Owens / Directed by Jack Kinney / A Walt Disney Production in Technicolor / An R-K-O Radio Pictures Release
Doors Open Daily 11:45 AM
Telephone HO. 2-7504 / RE. 1-4111
Gala Hollywood Premiere, Wednesday, September 1, 1954 @ 8:30 PM
Regular Engagement: Thursday, September 2, 1954 - Thursday, October 7, 1954 (5 Weeks)
The Egyptian
Starring Jean Simmons and Victor Mature
Directed by Michael Curtiz
A 20th Century-Fox Picture in CinemaScope, DeLuxe Color and Stereophonic Sound
135 Minutes
Doors Open Daily 9:45 AM
Telephone HO. 2-7504 / RE. 1-4111
General Admission:
Matinees: $1.00 including tax before 12:30 PM
$1.40 including tax before 5:00 PM
Nights: $1.75 including tax
Sundays: $1.40 including tax before 12:30 PM
$1.75 Thereafter
Children: 50¢
Stars attending the Premiere:
Lex Barker / Lana Turner / Leslie Caron / Joan Caulfield / Jeff Chandler / Gary Cooper / Joan Crawford / Janet Leigh / Bella Darvi / Kirk Douglas / Anne Francis / Mitzi Gaynor / Alan Ladd / Fernando Lamas / Arlene Dahl / Jerry Lewis / Tony Martin / Cyd Charisse / Raymond Massey / Maggie McNamara / Pat Morney / Jane Powell / Tyrone Power / Linda Christian / Edmund Purdom / George Raft / Porfirie Rubirosa / Zsa Zsa Gabor / Norma Shearer / Jean Simmons / Elizabeth Taylor / Shirley Temple / Clifton Webb
Friday, October 8, 1954 - Wednesday, November 17, 1954 (6 Weeks)
Woman's World
Starring Clifton Webb and June Allyson
Directed by Jean Negulesco
A 20th Century-Fox Picture in CinemaScope, Technicolor and Stereophonic Sound
94 Minutes
"Fabulous Las Vegas" Directed by James B. Clark / A 20th Century-Fox CinemaScope Special in Technicolor and Stereophonic Sound
"Once Upon a Wintertime"
Narrated by Buddy Clark / Directed by Hamilton Luske / A Walt Disney Production in Technicolor / An R-K-O Radio Pictures Release
Doors Open Daily 11:45 AM
Telephone HO. 2-7504 / RE. 1-4111
General Admission:
Matinees: $1.00 including tax before 12:30 PM
$1.25 including tax before 5:00 PM
Nights: $1.50 including tax
Sundays: $1.50
Children: 50¢
Wednesday, October 20, 1954:
"Woman's World" Day and Date: Plaza Theatre, Palm Springs
Wednesday, October 27, 1954:
"Woman's World" Day and Date: Fox West Coast Theatre, Long Beach Lido Theatre, Newport Beach
Wednesday, November 3, 1954:
"Women's Wolrld" Day and Date: Fox West Coast Theatre, Santa Ana South Coast Theatre, Laguna Beach
Thursday, November 18, 1954 - Thursday, December 23, 1954 (5 Weeks)
Désirée
Starring Marlon Brando and Jean Simmons
Directed by Hentry Koster
A 20th Century-Fox Picture in CinemaScope, DeLuxe Color and Stereophonic Sound
110 Minutes
"Highlights of Empire Games" Produced by Edmund Reek / A 20th Century-Fox CinemaScope Special in Technicolor and Stereophonic Sound
"Johnny Fedora and Alice Blue Bonnet" A Walt Disney Production in Technicolor / An R-K-O Radio Pictures Release
Doors Open 11:45 AM
HO. 2-7509 / RE. 1-4111
Wednesday, December 1, 1954:
"Désirée" Day and Date: Fox Riverside Theatre, Riverside
Wednesday, December 22, 1954
"Désirée" Day and Date: Golden State Theatre, Riverside
Reported Gross "Désirée" @ $1.00 - $1.75
Week
Week Ending
Perfs.
Gross
1
Thursday, November 25, 1954 (8 Days)
40
$26,700
2
Thursday, December 2, 1954
35
$21,000
3
Thursday, December 9, 1954
35
$14,200
4
Thursday, December 16, 1954
35
$10,100
5
Thursday, December 26, 1954
35
$11,800
Totals
36 Days
Daily Average: $2,328
--
--
5 Weeks
Average Performance: $466
180
$83,800
Source: Variety
Photo by Robert Bergamnn. Courtesy of William Bergmann.
Friday, December 24, 1954 - Thursday, February 17, 1955 (8 Weeks)
There's No Business Like Show Business
Starring Ethel Merman and Donald O'Connor
Directed by Walter Lang
A 20th Century-Fox Picture in CinemaScope, DeLuxe Color and Stereophonic Sound
117 Minutes
"When MaGoo Flew" with the voice of Jim Backus / Directed by Pete Burness / A UPA Production in CinemaScope and Tecnicolor / A Columbia Pictures
Release
"Far East Bastions" Produced by Edmund Reek / A 20th Century-Fox CinemaScope Special in Technicolor and Stereophonic Sound
Doors Open 11:45 AM
HO. 2-7509 / RE. 1-4111
Wednesday, December 29, 1954:
"There's No Business Like Show Business" Day and Date: Village Theatre, Palm Springs
